Marketers are increasingly turning to videos for a variety of promotional purposes to market their products and services. Videos are utilized for a wide variety of reasons, including landing pages, social media, webinars, and email communications. Videos may also be utilized to introduce brands to consumers and cultivate long-lasting relationships with those consumers. The following are the main advantages of using video marketing that may assist you in expanding your business, increasing revenue, and converting a greater number of clients.
1. Video can assist in enhancing SEO- After seeing a branded video, 66% of participants in a survey indicated they went to the website of the marketer to learn more about the product or service. This demonstrates that having video material of high quality may both boost viewer engagement and generate customer interest, both of which could lead to traffic being driven to your website. This is significant since traffic and click-throughs are essential variables that Google considers when ranking websites. Ensure that you consider this when video marketing for schools. When a website has a better position in the search engine results pages (SERPs), it will attract a greater number of visitors and clicks. You may maximize the effectiveness of your marketing strategies by putting these video SEO ideas to work for you.
Keep videos brief. Videos below two minutes long generate the most interaction. It is essential to communicate what you need to say in the quickest amount of time feasible. Even a video that is four minutes long will do. However, there is a risk that viewing may decrease significantly if the video is made any longer.
Record your video script. If you’ve transcribed captions from the audio of your video, then the Google bots will be able to crawl your material with more accuracy. Because of this, there is a greater possibility that a large number of online searches will bring up your website. Optimize your videos. By including pertinent headings, tags, and descriptions with your video, search engine bots will be able to crawl it more effectively. It is necessary to have thumbnails of high quality. Searchers’ attention will be captured, and the click-through rate will increase if the thumbnails are appealing.
2. Video keeps consumers on websites for longer- Websites that contain video material are seen for an average of 88% longer than those that contain any other sort of content. This indicates that including videos on the pages of your website may boost the amount of time spent by its visitors.
This may be because the vast majority of people find watching videos to be more pleasurable than reading text. A second possible reason is that individuals can remember knowledge better after watching it being explained in a video format. Producing product demonstrations, how-to films, or instructional videos can help you reach a wider audience and retain customers at a higher rate.
3. Videos are quite interesting to watch- Videos are inherently more entertaining than text and are better at holding the attention of viewers. Why? The aural and visual senses are both stimulated when watching videos. Videos blend noise and movement.
Because the majority of data that is processed by the brain is primarily visual in nature, viewers are more likely to remember a message that is presented in the form of a video rather than text. As a result of this, the typical viewer recalls 95% of content when it is seen, but they recall just 10 percent of the content that they read.